The Art of Copywriting

Tired of trading hours for dollars in a job that’s slowly killing your soul?

Imagine:

• You wake up tomorrow naturally without an alarm clock.
• You don’t need to ask permission to take a day off if you want to.
• You work when you want and where you want. No bosses to report to.
• You make more money in a day than most make in a week and work fewer hours.
• Your skills become MORE valuable as AI replaces everyone else. Yep. Read this line again.

Your skills become more valuable as AI replaces everyone else.

For most people, this sounds too good to be true. 

But this has been my life for the past 6 years. In this time, I’ve done tens of millions in online sales and become far more than just financially independent.

What do I do?

I am a copywriter. I build marketing that actually SELLS. $$$.

That’s where my $$$ comes from. SALES. It is ONE skill that gives you control over your income, time, and future.

 

What exactly is copywriting?

Copywriting is the art of using words to sell.

Thousands of times in your life you’ve gone down a copywriter’s funnel without realizing it.

First you “randomly” discover a new product. (Nothing is random. Everything is targeted advertisements.)

Then you “didn’t know I needed this in my life”. (Ever buy a new phone when your old phone was working just fine?)

And then you whip out your card and buy it. (CHA CHING)

You have done this thousands of times. Without even realizing it.

You are ALWAYS being sold something or the other.

From the red colors at McDonald’s inviting you to eat, to the new iPhone ad you saw on the highway, to an online fitness coach showing you how you can lose fat without eating broccoli…

You’re witnessed the work of copywriters. (Ok the fitness coach might not know copywriting but that’s what he’s trying to do. He’s trying to SELL WITH WORDS i.e. copywriting.)

Copywriting is selling at scale. You sell to many people at once instead of selling 1 to 1. 

It could be via emails, videos, posters, wherever.

Copywriting is behind the email that makes you click “buy now.”

It’s behind the red color and yellow colors used at all fast food joints to signal hunger to your brain.

It’s behind every single ad you see anywhere, the phone you bought for the camera, and even the sunglasses and clothes you bought for a party.

Funnels, landing pages, designs, emails, content, and videos… are all expressions of copywriting.

When you master this skill:

• You will make more money than you ever thought was possible. I live in India and I make more than most 60 year old CXOs.
• You can work from anywhere with an internet connection. I work from my home, cafes, and wherever else I feel like.
• You control your schedule completely. I have no boss or managers to report to. If I want to take a day off, I take it.
• You get paid based on results, not hours worked. I never have to sit late in an office just to give an employer the impression that I’m working hard.
• You have a skill that applies to virtually any business. I’ve worked in countless different industries because guess what they all have in common – they want to SELL. They want to make MONEY.
• You become valuable in ways AI can’t replace. Your skill becomes MORE valuable as AI gets better. Because marketing is by definition anti-AI. If everyone uses the same type of marketing, it stops working. AI takes away the grunt work, not the strategic thought.

Who am I? Why should you learn from me? Here is my story. 

My name is Ash.

For a long time, I followed the “safe” path.

I did everything right.

Cracked one of the toughest finance exams in my country (Chartered Accountancy – think a less than 5% graduation rate). Had a high power job in finance. I should have been very happy right? WRONG.

Something felt off. I quickly realized (like all the non-NPCs in the world)…that I did not want the lifestyle of a corporate employee:

• I spent 12 hours a day in a cubicle and 2 hours a day in traffic (India traffic is really bad).
• I had no time or energy left for myself or my family. I would come home completely tired.
• I literally lived for the weekend. I would be happy on Friday and be really sad on Sunday evening. 
• Dealing with office politics, multiple managers, and deadlines. My hair were becoming brittle from the stress.

And I was giving my life and soul and for what?

A 3% raise every year?

Grovelling for vacation time?

Neglecting my family when they needed me?

No. 

I knew there had to be another way. I tried a few things.

• Dropshipping – failed. I set up a store and everything. I made zero sales. I just didn’t know marketing.
• Blogging – failed because I didn’t know how to monetize.
• T-shirt store – failed because I sucked at design.

I’d almost given up and resorted to a life of pushing papers, Microsoft Excel, and soul crushing, monotonous work.

Then… I discovered copywriting. I saw a few people tweeting about it and decided to look into it more.

It was the perfect fit.

Being paid based on my results, not based on my hours or seniority?

Work with online businesses to sell things on the internet and get paid?

Make MORE money than I made from my job while working less and not having to commute?

SIGN ME UP!

I studied for months – inhaled every book and course I could find… You know the copywriting books that all copywriters pretend to read… I actually read them ALL.

I REALLY wanted out of the corporate world but didn’t want to be broke.

I finally felt ready to take on my first client. I was nervous – this was the make or break moment.

Would I hit it out of the park or go back to the cubicle?

I sent out a bunch of cold DMs to influencers to pitch my services. After a few days of DMing people, I got my first response.

I rewrote a sales page completely for free (the goal was to collect a testimonial). That page went on to make over $100K in sales over the next few months.